Cruisin’
November 2012
Sales Incentive
Program

The Idaho® Potato November Promotion for Sysco and FreshPoint Is HERE!

In 2012 the Idaho Potato Commission is challenging you to take your spud sales from zero to 75 during the month of November. Idaho® potatoes can drive your produce sales up, and this contest is sure to set the Sysco and Fresh Point sales force apart from the competition!

With the holidays in full swing and buyers looking to shift into gear for November, it’s an easy time to sell potatoes, and to think about a Richard Petty Driving Experience in Las Vegas plus a Vegas show and two nights’ lodging.

So put your sales pedal to the metal and give Idaho® potatoes a contest drive.
Start 2013 in high gear!

Type of Promotion

Sales contest for minimum of 4 (FOUR) weeks’ duration

Promotion Dates

November 1 – 30, 2012

Requirements

All promotion monies must be distributed to the local Sysco and FreshPoint sales force. Sales contest must run a minimum of 4 (FOUR) weeks. This applies to fresh Idaho® potatoes that carry the Grown in Idaho® certification mark on the packaging.

Winner's Circle

ONE Grand Prize Winner*
You’re in control of the wheel with a Richard Petty Driving Experience in Las Vegas. (Up to $3,000 value)

*Grand prize winner chooses one of the following:
1) Richard Petty Driving Experience, or
2) Equivalent value shopping spree in Las Vegas.

THREE First-Place Winners
Win some new wheels.
First-place winners will enjoy a new set of tires. One winner chosen from each region. (Up to $1,000 value)

NINE Second-Place Winners
Step on the gas with a $50 gas card and enjoy some free miles per gallon savings. Three winners from each region.

Get Rolling!

  1. Follow promotion guidelines to set up a program.
  2. Announce the contest to your audience and automatically get $250 in funding. Produce the best announcement flyer in your region and you could win an additional $1,000.*
  3. Drive home that message! Download Idaho® potato graphics for your announcement.
  4. Submit your documentation to your regional director. Download the PDF form.
  5. Grand prize, first-place, and second-place winners will be selected at random from a pool of successful promotion returns.
  6. Winners are responsible for all taxes where applicable.
*One $1,000 announcement flyer winner per region, judged by IPC’s regional directors.

Click here for a map of Regional Directors

Every entrant receives an Idaho Potato Commission 75th Anniversary commemorative cap!

Limited to Sysco and FreshPoint fresh produce locations only. Only one Idaho Potato Commission promotion for the time period of November 2012 is permitted, and sales must exceed November units of previous year.

Download PDF Form Here

Download Graphics Here »